There are concepts that manage to surprise us by their success, apparent simplicity and great utility.
The term “Unfair Advantage” coined by Ash Maurya’s is in the orbit of lean startup,certainly one of them.
An “Unfair advantage” is that characteristic that confers great competitiveness to your company and that is impossible or very difficult to reproduce by your competition.
It’s the biggest barrier to entry to your market share and arguably your best asset.
Surprisingly, not all companies know their unfair advantage, and it’s a shame because it should be the focus of their efforts and their main communicative argument.
And you, do you know what your unfair advantage is? At Periscopik we can help you identify it, enhance it and take advantage of it in terms of competitiveness, positioning and talent acquisition. Contact us!