Digitization vs. Digital transformation

Let’s differentiate two concepts that are often mixed and confused.

DIGITALIZATION consists of solving specific problems through the use of digital technology, it is the incorporation of these tools at the procedural level to increase their efficiency, robustness or power.

DIGITAL TRANSFORMATION, on the other hand, consists of integrating digital technologies to make new business models a reality that, otherwise, would not have been possible.

Digitalization makes us better… Digital transformation leads us to new worlds!

If you want to explore the potential that digital technology can bring to the marketing and communication of your business, at Periscopik we can help you. Contact us!